CEO’s Message

Manager's Message

CEO’s Message — October 2020

No on Question 6

Headshot of Clay FitchPlease vote no on Question 6 when you cast your Nevada general election ballot.

Why? Question 6 suffers from many of the same flaws that plagued Question 3 two years ago:

  • Energy policy doesn’t belong in the Constitution.
  • It could take five or more years to make any changes to the amendment.
  • A restrictive mandate threatens reliability.
  • There is potential for higher costs for consumers.
  • Existing law already requires renewable energy.

Let’s examine these issues in detail.

First, Question 6 would amend the Nevada Constitution. The Constitution should guarantee the rights of the citizens and provide the basic framework of the government. Policy matters, such as the source of electricity, should be enacted through legislation where all points of view and real-world impacts can be considered.

Second, if problems develop as we begin to implement Question 6, it could take five years to make any changes. Anyone wanting to make a change would either have to gather enough signatures on a petition or get the legislature to put the proposal on the ballot.

It’s doubtful any problems will be discovered before the legislature adjourns next June, so it will probably have to wait until 2023. A change would then have to be approved by voters in 2024 and again in 2026 before it could take effect.

Third, Question 6 will require all “providers of electricity” to ensure 50% of the electricity they sell comes from renewable resources, but it doesn’t guarantee renewable resources will be available, or allow any room to maneuver if supplies fall short.

A similar mandate is creating considerable challenges in California, and spilling over into Nevada. Just a few weeks ago, extreme heat caused a massive demand for electricity. To avoid blackouts, regional grid operators begged Wells Rural Electric Co., and many other utilities, to reduce their need for electricity.

We passed that request on to you. Through your efforts, and those of other consumers across the West, a crisis was avoided. Question 6 could make that unusual event much more frequent.

Fourth, just as surely as night follows day, higher demand will eventually lead to higher prices.

Lastly, Question 6 is unnecessary. Senate Bill 358 of the 2019 Nevada Legislature already requires utilities to provide renewable energy. In contrast to the rigid mandate of Question 6, Senate Bill 358 allows utilities to adjust to changing conditions.

By participating in the legislative process, WREC demonstrated support for renewable energy but persuaded lawmakers to include protections for cooperative consumers like you. Those protections, and the ability of the legislature to make additional changes if needed, allowed WREC to support the bill.

WREC is committed to providing safe, reliable, affordable, and carbon-free electricity. Your board of directors made that decision decades ago. Question 6 would limit our ability to meet your changing needs.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — August 2020

Respecting Each Other

Headshot of Clay FitchI have had many conversations recently with community members, employees, and your Board of Directors. The conversations centered around our communities, as well as the country and the world. Clearly, there are differing opinions on what a public organization such as Wells Rural Electric Co.’s responsibility is during such challenging times.

As the executive responsible for this organization and its people, I want to restate our core organizational values and beliefs, as well as our philosophy and mission. These are our guideposts. I feel fortunate the Board of Directors had the vision to establish principles that have guided your cooperative for decades. There have been minor revisions to prepare for changing circumstances, but I believe these principles have remained relevant and appropriate for the times.


Our mission: Wells Rural Electric Co. improves the quality of life of the communities we serve by meeting the changing needs of our members through the guiding principles of our locally controlled cooperative.

Our philosophy: We value our public power traditions, while seeking new and better ways to preserve the benefits of that heritage. We believe that with innovation, teamwork, and commitment, we can compete effectively in a changing environment.

Core Values and Beliefs

Safety: Working safely and protecting our members, your employees and your infrastructure is not negotiable. The “Commitment to Zero” program enhanced our efforts to eliminate accidents and injuries by integrating a nationally recognized safety program.

Integrity: Being ethical and holding ourselves accountable to conduct business in a fair, honest, transparent, compliant, and environmentally responsible manner is at the core of what we do.

Member service: Providing quality service at a competitive price while being responsible to our members’ needs creates added value and improves member satisfaction.

Respect: Encouraging constructive dialogue that promotes a culture of inclusiveness, recognizes our differences, and accepts varying viewpoints will lead us to optimal solutions for even the most difficult challenges.

Operational excellence: Engaging employees to strive for excellence and continuous improvement ensures we provide reliable service while managing costs and creating a rewarding work environment.

Sustainability: Maintaining financial integrity, minimizing our environmental impact, and supporting responsible economic development in our communities ensures the long-term viability of the organization and the communities we serve.

Part of my commitment to the organization and our members is to continue to listen and to learn. I will do so while ensuring the safe and reliable provision of electric service for you.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — July 2020

I’m Proud of Our Community’s Response to a Crisis

Headshot of Clay FitchI know COVID-19 has occupied our time and thoughts for the past few months, and I suspect we have a way to go before this is behind us. Recently, I’ve heard members talking about the “new normal.” It makes me wonder what that means for us as individuals, our families, our friends, our businesses, and our communities.

I’ve been overwhelmed by the generosity of our members to each other. We’ve had several members contact us about paying the bill for another member they know is struggling. We know of local businesses that continued to pay their employees even after they were ordered to close their doors. If the “new normal” means having more understanding and empathy for our fellow members, at least one good thing will have come from this pandemic.

I express my heartfelt gratitude to our employees for their dedicated service and to you, our members, for your patience and flexibility during this challenging time. The COVID-19 pandemic has required us to change how we do things, but our commitment to serving you safely, affordably, and reliably remains unwavering. In addition to being dedicated to your service, your employees have also made generous donations to help members during this challenging time.

More than a decade ago, your Board of Directors made the decision to partner with local service organizations, welfare agencies, senior centers, family resource centers, and churches to provide Commitment to Community vouchers for electricity to assist members who have encountered unexpected financial hardships.

While this program has always been important, it has been invaluable as WREC members have endured unprecedented unemployment. One of WREC’s vendors, CoBank, also provided a grant to help members through this difficult time.

If you, or someone you know, is falling behind, I hope you will contact your local WREC office. Our Member Advocates can help in ways we have never been able to before. Not only can these specially trained employees help you determine if you are eligible for one of the temporary assistance programs, but they can also help you apply for state and federal aid programs. Some of these programs have received supplemental funding and have adjusted their criteria to address the unique circumstances created by the economic impacts of COVID-19. Even if you haven’t been eligible in the past, you may be eligible now.

While no one can ever fully prepare for a crisis like we are experiencing, I am proud of our employees, ever resourceful and resilient, and I am grateful for your patience and understanding. Throughout our membership, people are rising to the occasion. We join so many others in looking forward to a brighter future filled with health, safety, prosperity, and peace.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — June 2020

Nominations for Board of Directors to Open

Headshot of Clay FitchNominations for four seats on the Wells Rural Electric Co. Board of Directors open Monday, June 8. Director seats subject to election are held by incumbents Gerald (Jerry) Anderson, Lois Nannini, Bruce Widmer, and Kirk Dahl.

Nominations must be made on the 2020 Board of Directors Election Nomination Form available at all WREC offices and our website. All mandatory questions must be answered for the nomination to be valid.

Completed nomination forms must be received by Lauren Landa, general counsel, by 5:00 p.m. Pacific Time Monday, June 22. Mail the completed form to Lauren Landa, 530 Idaho St., Elko, NV 89801, or P.O. Box 1358, Elko, NV 89803; email; or fax to (775) 738-4220. It is the responsibility of the candidate to ensure receipt of the nomination. Late nominations will not be placed on the ballot.

Any member in good standing for a minimum of one year as of June 22, 2020, may nominate another eligible member, himself or herself, using the approved form. The nomination form must be signed and dated by both the nominee and the person making the nomination, if other than the nominee. Nominees must verify their membership by providing their name and contact information.

To be eligible for election to the Board of Directors, nonincumbent nominees must attend a mandatory informational workshop held electronically and/or telephonically on Tuesday, June 30, at 1 p.m. Pacific Time.

Nominees must not have any felony convictions within seven years prior to June 8, 2020. The nominee must be of legal voting age prior to June 8, 2020.

The nominee must be a member or spouse of a member, or a local officer, director, partner, official, or manager of an entity that is a member. An entity is a partnership, corporation, limited liability company, firm, association, business trust, personal trust, body politic or subdivision thereof, or other multiple ownership-type business structure. No more than one person may serve on the board based upon any one membership.

The nominee, or his/her entity, must not have an unpaid account with WREC that is outstanding for more than 90 days. The nominee, or his/her entity, must not have an account written-off as a bad debt by WREC within seven years prior to June 8, 2020.

The nominee must not be a current employee of WREC or a former employee of WREC within five years prior to June 22, 2020.

The nominee, or his/her entity, must not have been the subject of a Ruralite feature story since February 19, 2020.

Additional voluntary information, including years of WREC membership, occupation, and years on WREC board may be included. Education and training credentials—not more than 300 characters and spaces—may also be included. WREC reserves the right to edit.

The nomination should be accompanied by a photograph of the nominee suitable for use in preparing the ballot package.

General counsel shall determine the eligibility of each nominee.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — May 2020

Taking Care of Our Community

Headshot of Clay FitchMetropolis wasn’t always a ghost town. At its peak in 1912, Metropolis boasted 700 residents, a brick high school, a railroad depot, and the finest hotel between Salt Lake City and Reno.

Eleanor Hasenkamp Holland was a schoolteacher who left behind a wonderful collection of photographs detailing life in that once-bustling community just 12 miles north of Wells.

On the back of the photograph on the bottom right, she wrote, “Do you remember the flu masks? We didn’t use them in Metropolis, but Elko required them so Gertrude Hunt and I had to manufacture some before we took off for the weekend. We laughed over them, but it didn’t seem so funny when I came down with the flu and nearly died. Fortunately, none of the other teachers took ill, though they all helped take care of me.”

Eleanor Hasenkamp Holland
Eleanor Hasenkamp Holland

Eleanor was one of about 500 million people worldwide sickened by the influenza pandemic of 1918. Eleanor recovered, but about 50 million people died.

Even though this story is 102 years old, I suspect it sounds eerily familiar. But the part of her story that resonates with me is the final phrase: “They all helped take care of me.”

I have written many times about Wells Rural Electric Co. being created by neighbors working together to help each other get safe, reliable, affordable, carbon-free electricity. That sense of community still guides every decision made by your locally elected Board of Directors and your employees at WREC, including our strategies to help all of our members get through this pandemic together.

Two women wearing masks wearing fur coatsYour cooperative has made many changes to address the impacts of COVID-19, but the most significant is the creation of a new position called Member Advocate. Several existing employees are putting aside their usual responsibilities to focus on helping individual members deal with the financial hardships caused by COVID-19. If you are having difficulty making ends meet, please call your local office as soon as you can so your member advocates can help you access the range of tools we have available to help you manage your account and, hopefully, some of your other financial burdens. Those tools include the Low Income Home Energy Assistance Program (LIHEAP), SmartHub, energy efficiency, Commitment to Community vouchers, payment arrangements, budget billing and more.

Other employees and your Board of Directors are working to develop more tools member advocates can use to help you and your family get through this very trying time.

Stay home, stay safe, stay positive and stay connected.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — April 2020

Together, We Shall Overcome

Headshot of Clay FitchFor more than 60 years, Wells Rural Electric Co. has taken pride in fulfilling our mission to provide safe, reliable, affordable and carbon-free electricity to our members. As our lives and society have changed immeasurably in that time, I’m constantly reminded that here, in rural Nevada, we still look out for our neighbors and protect each other, just as we always have.

As the global health emergency presented by COVID-19 affects life in our communities, I want to assure our members that WREC will continue to fulfill our commitment to reliability. Electricity remains at the heart of what drives our day-to-day lives.

These are unprecedented times, and the increased focus on social distancing measures has the potential to overwhelm. Because of modern technology and the devices we use on a daily basis, however, we now have the ability to remain connected to one another even while practicing social distancing. Electricity plays a central role in that process, and we are here to make sure you can still connect with loved ones, stay caught up on the news and enjoy the other conveniences electricity provides even during increasingly difficult circumstances.

I take very seriously WREC’s duty to act as a responsible citizen in our communities. We are supporting local, state and federal efforts to flatten the curve and slow the spread of the virus. We each have a responsibility to heed warnings from medical professionals at the Centers for Disease Control and Prevention and adhere to appropriate social distancing practices. It is our duty to help protect those in our society who are most at risk.

As a result, WREC has closed its offices to in-person transactions. Our commitment to reliability remains unchanged. Please continue to report every outage to our dispatch center by calling 1-800-566-6696.

Our efforts to provide excellent service require healthy employees. Those who are able to work remotely are being asked to work from home. These measures are meant to protect the health of WREC’s members and employees. That does not mean you should expect us to be any less responsive to your needs. Our drive-through windows and payment drop boxes remain open, and there are online and phone service payment options for those who wish to contact us or pay remotely.

Regardless of the circumstances, we are still actively engaged every day in providing the best possible service to our members. We are here for you.

Now, more than ever, it is important that we all remember the important roles we share in building our communities. Our daily functions may change, but WREC’s commitment to you will not. Even in isolation, electricity ensures we remain connected, we remain a community and we remain more powerful together.

We will meet these challenging times just as we always have: together.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — March 2020

$883 Billion Is a Lot of Money

Headshot of Clay FitchCensus data helped 55 federal agencies decide where to spend $883,094,826,042 in 2016. That same year, Nevada received $6,219,293,623, which funded federal programs including education, rural health care, housing, transportation, Community Development Block Grants, adoption assistance and many, many more. For comparison, total state tax collections in 2016 were $8,025,046,000.

The decennial census is the once-a-decade population and housing count for all 50 states, Washington, D.C., and Puerto Rico. The results of the census determine the number of seats for each state in the U.S. House of Representatives and are used to draw congressional and state legislative districts.

The census also measures the nation’s economy providing vital statistics for virtually every industry and geographic area in the country. For instance, census data is used to prove that the members of Wells Rural Electric Co. live in areas with a low population density. As a result, WREC qualifies for the Low-Density Discount from our wholesale electricity provider, Bonneville Power Administration, which saves you money on your electricity bill every single month.

Answering the census is safe, easy and important.

The law requires the Census Bureau to keep your information confidential and use your information only to produce statistics. To protect your safety, the Census Bureau cannot publicly release your responses in any way that could identify you. Your information will never be shared with law enforcement agencies, such as the FBI or local police, or with immigration agencies such as ICE. Census workers must pass a background check and will always have identification badges. If you have any doubts, you can contact the Census Bureau to verify their identity.

To make responding easy, households will begin receiving official Census Bureau mail in mid-March with detailed information on how to respond to the 2020 census. By April 1, 2020, every home will receive an invitation to participate. You can complete a census questionnaire by mail, by phone or online at

The goal of the census is to count every person once, only once and in the right place. An accurate count is so important to our communities that several local governments have formed “Complete Count Committees” to encourage every person to respond to the census.

If you haven’t completed a census questionnaire by June, census takers will go door-to-door to ensure everyone is counted. In northeastern Nevada, the Census Bureau has only been able to hire about 30% of the people needed to complete the count. If you are interested in working for the Census Bureau, additional information is available at If you are hired, the Census Bureau will provide all necessary training for free. Beware of any person who promises a job with the Census Bureau but asks you to pay for training.

As the 2020 census approaches, we will continue to share information about how you can make sure our community is fully represented. Visit anytime to get the latest news.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — February 2020

Smart Management. Smart Life. SmartHub.

Headshot of Clay FitchLife is fast and sometimes hectic, but it doesn’t have to be complicated. Managing your electricity usage and account with Wells Rural Electric Co.’s SmartHub app is easy.

You may have heard about SmartHub—our innovative tool for account management. SmartHub can help you take control of your WREC account like never before, giving you more time to focus on other priorities. SmartHub has several features that make managing your account as easy as possible. Whether through the web, your smartphone or tablet—Android or iOS—you can view your usage, contact member services, pay your bill, and get the latest cooperative news anytime, day or night.

As soon as you log in, you’ll be able to view your billing history and make a payment in just a couple steps. You can review your current bill or bills from the previous month or year if you want to compare costs. Not only will you see your billing history, you can view your kilowatt-hour use, which will allow you to take steps to lower your bill. Insights from your usage history can help you determine which energy efficiency measures would have the most impact. Then use WREC’s rebates to help pay for your energy efficiency upgrades.

Making payments through SmartHub is fast and easy. The first time you make a payment, you can securely store your payment information for future transactions. The next time you need to pay your bill, it will only take a couple of clicks.

You’ll also be able to see important notices from WREC with SmartHub. You can select how you want to be notified, including e-mail and text messaging.

You can contact WREC for member service requests or with any questions you may have. A few taps on SmartHub’s contact feature make it quick and easy to let us know about your questions or concerns.

Access SmartHub by visiting or by downloading the app on your mobile device through Apple’s App Store or Google Play.

If you need assistance with any of our services, contact your local office listed to the left of this column. We are always happy to help.

Plenty of things in life are complicated. Manage your WREC account with SmartHub, and simplify your life.

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — January 2020

Changing Meanings

Headshot of Clay FitchCould it be that our world is changing so dramatically we need a new word to express our amazement every year or two?

I recently overheard a young man excitedly describing a new truck he had seen as “sick.” His enthusiasm left no doubt that “sick” meant the polar opposite of the flu. Another young man I know uses “insane” to describe things he really likes. Depending on how far back your memories go, you might have used words like “phat”, “radical,” “wicked,” “righteous,” “groovy,” “gnarly,” or even “the bomb.” Regardless of your age or the word that conveys that sense of amazement for you, there are a few things that I think are “awesome.”

Membership: Cooperatives harness the awesome power of community to bring safe, reliable, affordable and clean electricity to you. Because you—the members—own Wells Rural Electric Company, every decision we make is focused on your long-term interests.

The Board of Directors: Every year, you have an opportunity to vote in an election that determines which of your fellow members will represent you to ensure your interests are at the heart of every decision regarding policy, power supply and rate structure.

SmartHub: These days, there’s an app for everything. The SmartHub app allows you to easily track your electricity usage and manage your account.

Energy Efficiency Programs: Helping consumers use less of your primary product doesn’t make sense for most businesses, but it does when your business is a not-for-profit electric cooperative whose every decision is focused on increasing value for its members.

The Next Dollar Foundation: The power of community will be taking a big step forward in 2020. Beginning this month, your electricity bill will be rounded-up to the next dollar, and the “change” will be donated to the Next Dollar Foundation to fund much-needed community projects and education grants. If you don’t agree the Next Dollar Foundation is an awesome community resource, you can keep the change by sending an opt-out form to your local office.

Applications for project funding and education grants are available on our website. Education grants are open to graduating seniors and older students who want to further their education. For more information and to access the applications, visit community/next-dollar-foundation.

The New Operations Center: Your Board of Directors recently toured the new Operations Center. Construction is moving forward as planned, and the new facility will enable your employees to provide an even higher level of service. In addition to providing safer and more efficient workspaces, the new building will enhance security for materials and provide protection for valuable assets and equipment. We look forward to welcoming you into that facility when construction is finished this spring.

99.98% Reliability: Last, but far from least, excellent reliability drives our budgets, training programs and work plans. Our ever-growing reliance on technology is increasing expectations for reliability, and we think our record for reliability is absolutely awesome!

Happy New Year!

Clay R. Fitch
Chief Executive Officer

Manager's Message

CEO’s Message — December 2019

Making a Difference

Headshot of Clay FitchIn the Disney Pixar film “Up”, Carl and Ellie Fredricksen save money for their dream trip to Paradise Falls by drop-ping change into a jar. They end up breaking into the jar to deal with life’s little surprises, like medical bills from a broken leg, but as soon as an emergency passes, they resume dropping their change into a jar so they have a stash of cash when it’s important.

Think of the Next Dollar Foundation like a change jar for your whole community. For the past 24 years, some members of Wells Rural Electric Company (WREC) have been dropping the change from their monthly electricity bill into the jar. When their community had a need, funds were available for projects like grass for a baseball field, medical equipment or higher education.

Funding from the Next Dollar Foundation to purchase sod allowed the Wendover Wildcats to use their baseball field right away rather than having to wait a year for grass to grow from seed.

More than 120 projects have been completed with assistance from the Next Dollar Foundation. Students with career goals as diverse as nuclear engineering and nursing have received help to pay for their education. It’s likely some of those activities have made your life better, too.

Recipients of the 2019 Next Dollar Foundation Education Grants:

Herman Dorad

Herman Dorado of West Wendover

Valerie Murphy

Valerie Murphy of Wendover

John Gamble

John Gamble of Carlin

Jade Kelly

Jade Kelly of Wells

Beginning in January, the change jar will refill faster because all members of WREC will be automatically enrolled to donate the change from their monthly electricity bills to the Next Dollar Foundation. Discussions with members found wide-spread support for the change in enrollment. I hope that such support demonstrates the value all members have seen in projects and education grants funded by the Next Dollar Foundation. More information is available on page 8, inside. If you have any questions about contributing to the Next Dollar Foundation, have an idea for a project that would improve your community, want to apply for an education grant or opt-out, please visit the Next Dollar Foundation page.

Clay R. Fitch
Chief Executive Officer